Elixir is deeply rooted in pharmacy benefits, having started as a pharmacy benefit manager some 20 years ago and adding to our portfolio over time. Our timeline represents the many companies we have acquired and programs we’ve launched–all of which are now known as Elixir.
Our story begins with MedTrakRx in 1999, a PBM with a goal of offering better customer service than anyone in the industry. Two years later, a group of former pharmacists and healthcare executives created EnvisionRx as the antidote to the traditional PBM business model, establishing the first truly transparent PBM. The two PBMs came together in 2014 and then became a wholly owned subsidiary of Rite Aid Corporation—one of the nation’s leading drug store chains—in 2015.